marketing & brand mangement by kin
whitsun festival
Building the brand: Whitsun Festival
about
Whitsun is a new festival at Christianssæde castle outside of Maribo, celebrating art, music, and culture.
task
Tasked with increasing attendance in 2024, we began by exploring ideas and strategies rooted in Whitsun's founding principal: to put Lolland on the map!
approach
tailored marketing strategy and ticketing campaign designed to excite and engage the target audience.
results
As a result of our joint efforts with the Festival team, we achieved a 40% increase in sales, solidifying Whitsun's position on the danish festival scene.