Michael Learns to Rock, one of Denmark's most iconic band's, embarked on a 2024 Asia tour, aiming to connect with their loyal fan base online.

elevating the bands digital presence and maximizing engagement during their 2024 tour, we developed a Short format content strategy to bring fans closer to the band and building a Tik-Tok profile from the ground up

We crafted a tailored social media strategy with live moments, singalongs, acoustic sessions, and fan interactions. Leveraging TikTok, Instagram, Facebook, and Youtube, we introduced the band to new generations through fan-management, TikTok artist verification, and fan-driven trends like karaoke challenges and duets.

Our collaboration resulted in engagement records across all platforms:

• tiktok:
  - 23 million video views
  - 193.000 follower increase
  - 700.000+ new video creations using the band's music
• instagram:
  - 8.2m views
  - Increase of 63.000 followers
• facebook:
  - 21m views
  - 960.000 interactions
  - 171.000 new followers